NIDA, Bangkok

FROM NIDA:

 In recent years, the Asian region has attracted attention from scholars and practitioners due to its emerging status in the global economy. According to the International Monetary Fund (IMF), the Asian economy has experienced a high growth rate of five to ten percent over the past decade. Moreover, with Asia accounting for about sixty percent of the world’s population, the region will continue to be major force in the world economy. Yet firms operating in Asia face uncertainty on several fronts. For example, on the economic front, firms face fluctuations in their local currency, exchange rate volatility, evolving consumer trends, as well as spillover effects from other regions such as the US-Chinese trade war and Brexit (Cuervo-Cazurra, Gaur, Singh, 2019; Jebran, 2018). On the political front, firms face domestic political unrest, anti-government demonstrations, unstable governments, geopolitical tensions, fluctuating electoral prefectures, and uncertain electoral outcomes (Duanmu, 2014; Zhou & Poppo, 2010). On the social front, firms face ethnic and religious conflicts, continued poverty and rising income inequality, and lack of justice and human rights issues (Cuervo-Cazurra, DOz & Gaur, 2020; Doh, 2013). In addition to external uncertainty, firms operating in Asia also experience internal uncertainty on several fronts such as behavioral uncertainty with partners and task uncertainty within the firm (Kumar, Gaur, Zhan & Luo, 2019; Srinivasan, Mukherjee & Gaur, 2011) to name a few.